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June 3, 2017


ACPI is a investment firm offering high level of strategy and support for its private clients and their financial portfolios. Based in the heart of Mayfair its had been over a decade since they had looked at their branding. In early 2017 Tidal was asked initially asked to look at refreshing their internal marketing materials but convinced them of the opportunity to refresh their identity overall. We then took them on journey of new colour system, brand guidelines, new literature, internal marketing templates ,website design  and all photography around the refreshing new look. We even upgraded their reception area. This project . Since then the business has now been aquired by UBP bank


Brand refresh

  • Strategy

    Brand identity / Art Direction / Design / Production

  • Client

    ACPI Investments Limited (ACPI)

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.