20.10.10 Loudspeaker manufacturer who are renowned globally for sonic excellence . . .
SKILLS USED:
Brand management
Art Direction
Website Design
Back end architecture
Advert Design
Photography
Clothing
Introduction
Bringing F1's on-line presence upto the standard and in-line with their cutting edge and superior sound quality offering products was a challenge at Tidal we relished. Click here >>> www.funktion-one.com
The Brief
The aim was to produce a very deep and informative website that could either be enjoyed at a shop window level approach, or alternatively if the user was experienced in the sector and critical detail, this could be found.They could find these specifics with just a couple clicks. We never wanted a user to be lost in a website confusing navigation and Flash gave us the unique ability to treat a product like a chest of drawers with many compartments being at the users fingertips but never bombarding them !They can build or remove any product , define it within a range, associate pictures and technical data as well as news that may have been written over the last few years for a product.
Solution
As they say all websites need to truly reflect a business's abilities and to define a offering in a concise and original way.
At the same time giving the business the flexibilty to continue to grow
and factor that into all the websites content This final point was very
evident as F1's product range grew by over 25% in the time we were
developing, planning and building this bespoke product for them.
As designers as well as back end programming specialists we also had the
chance to look at the F1's brand and give it a spring clean as well as
really build on the visual reality of this product when in action in
it's many areas, so the art direction and photography was as vital as
the engineering for our end solution.
