Case Studies


06.12.07 A New alternative luxury leather goods brand launch . . .
Name Generation
Brand design
Leaflet Design
Copy writing
Interior & Exterior
Shop design


Now based in Piccadilly in Londonn SageBrown is a luxurious brand of beautiful leather accessories for ladies and gentlemen. Handmade from the finest leather and materials, SageBrown has become an established brand of elegant, sophisticated and classic designs, synonymous with quality.
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The Brief

We were asked to put forward the concepts for original naming of the brand through intensive brainstorming and then a process of elimanation of contenders to end up with a lasting and memorable brand. The shop was to be based in the famous part of London where quality garments and accessories are always found. Tourists from around the world always flock to this area.


The word 'sage' has meanings in wisdom and 'brown' is often associated with leather as well as offering friendly and natural aspirations. We think of it as 'leather wisdom'

We then produced a logo design that could used both in the labelling of its products and all it's marketing on line and offline. The final offering is a symbol and a logo text that defines luxury, quality and englishness. The swirls are a formation of the 's' and 'b' and have been used as a brand accessory in the shops design, labelling, and all marketing since then.

We then worked on the design and architecture of a full e-commerce system that really needed to reflect the brand and products in the best  and most user friendly way.

We have also been involved in photographing the products.

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