Makemine - taking on the Big Boys in Quality fast food . . .
Interior & Exterior
A new upmarket sandwich, salad and soup bar concept in London’s Soho.
The concept is very much based on making and tailoring your chosen
sandwich in front of you. You can’t getter fresher than that offer!
Tidal Media were asked to come up with a name that depicts the personal
service on offer. To create an image that positions it as upmarket so as to
stand out from the already busy competition in and around Dean Street.
To rollout the identity across the facia, interior signage and menu card.
Our name generation – Make Mine – states your food is made to order! We
have designed a logo that is fun and clean. Implemented the identity across
all aspects of the exterior and interior ensuring that the design is
seemless and anybody walking past is tempted to explore within.
When Tidal got involved all we had was a premises we had aquired and the instinct to produce a delicious takeaway offering in the Soho District. They made us think in a new way and helped us believe in the Brand . . . the brand name was even born out of a informal lunch where a brainstorm turned into a realisation of word associations . . . . Batu Isiksalan - Part owner